Google Analytics Overview
Google Analytics is a web analytics service that is part of the Google Marketing Platform. Connect your Google Analytics account to Lytics to run more targeted marketing campaigns based on how your prospects, customers, and other Lytics audiences engage with your website.
Lytics can pass all public audiences as a Custom Dimension to Google Analytics out-of-the-box. This allows for global filters based on Lytics audiences to be applied to reports, custom views and nearly every aspect of your existing Google Analytics account.
Note: The information in the following documents pertain to "Universal Analytics". If you are using the legacy "Classic Google Analytics", which does not support custom dimensions, it consequently will not work with the Lytics Integration. See Google's documentation for information on upgrading.