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Google Marketing Authorization

Passing Lytics audiences to Google Analytics requires that the Lytics JavaScript tag be installed on your site. Make sure you've followed the instructions for configuring and installing the tag before proceeding. Also, keep in mind that any Lytics audience you would like to access in Google Analytics must be API enabled, which Lytics also refers to as "public audiences". This will ensure the JavaScript tag can pass the audience membership to Google Analytics.

If you are new to creating authorizations in Lytics, see the Authorizations Dashboard documentation for more information.

  1. Select Google Marketing from the list of providers.
  2. Select the method for authorization. Note that different methods may support different job types. Google Marketing supports the following authorization methods:
  3. Enter a Label to identify your authorization.
  4. (Optional) Enter a Description for further context on your authorization.
  5. Complete the configuration steps needed for your authorization. These steps will vary by method.
  6. Click Save Authorization.

Google Sign-In

  1. Click Google Sign-in to initiate the authorization flow.
  2. Log in to the Google account you want to authorize and follow Google's instructions.

DV360 Delegated Auth

The Google DV360 export workflow does not require an authorization, as authorization is delegated to the Lytics DMP Google Ads account. In order to export to DV360 successfully, you will need to link your DV360 advertiser account with the Lytics DMP account. This is done in Google DV360 via the process described here.