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Google Analytics Authorization

Passing Lytics audiences to Google Analytics requires that the Lytics JavaScript tag be installed on your site. Make sure you've followed the instructions for configuring and installing the tag before proceeding. Also, keep in mind that any Lytics audience you would like to access in Google Analytics must be API enabled, which Lytics also refers to as "public audiences". This will ensure the JavaScript tag can pass the audience membership to Google Analytics.

  1. Navigate to Google Analytics in the Integrations section of Lytics. google analytics 215
  2. Navigate to Authorizations.
  3. Click New Authorization.
  4. When prompted, log in to the Google account you want to authorize and follow Google's instructions.
  5. In the Description field, enter a description to differentiate the authorizations within your Lytics account, to prevent confusion as additional authorizations for the same tool are added. Google Analytics Authorization Description
  6. Click Authorize.

You are now ready to begin a workflow with Google Analytics.