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Google Marketing Overview

You can sync Lytics audiences to Google Analytics and Google Display & Video (DV360) in the Google Marketing Platform.

Google Analytics is a web analytics service that is part of the Google Marketing Platform. Connect your Google Analytics account to Lytics to run more targeted marketing campaigns based on how your prospects, customers, and other Lytics audiences engage with your website.

Lytics can pass all public audiences as a Custom Dimension to Google Analytics out-of-the-box. This allows for global filters based on Lytics audiences to be applied to reports, custom views and nearly every aspect of your existing Google Analytics account.

Google DV360 enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. The Google DV360 Export in combination with the latest version of the Lytics JavaScript Tag can be used to sync Lytics audiences to DV360.

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