Google Ads Overview
Google Ads is an online advertising service that allows businesses to promote their products and services on Google searches and across the web.
Integrating Lytics with Google Ads enables you to export Lytics audiences for remarketing lists. Using behavioral data and content affinities informed by all of your connected channels on Lytics, you can refine your targeting and improve your ad spend ROI.
The Lytics Journey Canvas supports Google Ads. Using the Journey Canvas you can manage the cross-channel customer lifecycle, and use Google Ads as your advertising touchpoint.