Google Ads Authorization
If you haven't already done so, you will need to setup a Google Ads account before you begin the process described below.
In order to use Google Ads Customer Match, the Google Ads account must be whitelisted by Google. Please see the requirements for whitelist eligibility.
Navigate to Google Ads in the Integrations section of Lytics.
Click Export to Google Ads customer match list.
- Click Add new authorization.
When prompted, log in to the Google account you wish to authorize and follow the steps per Google's directions.
In the Description field, enter a description to differentiate authorizations within your Lytics account. It should be descriptive of the user or account that authorized it to prevent confusion as additional authorizations for the same tools are added.
- Click Authorize.
You are now ready to start a workflow with Google Ads.