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GIGYA (SAP Customer Data Cloud) Overview

GIGYA was purchased by SAP and is now SAP Customer Data Cloud.

GIGYA offers a suite of social plugins including social login, sharing, identity management, mobile website integration, and subscriptions.

Integrating Lytics with GIGYA allows you to pull insights from your users' login patterns, subscriptions, and GIGYA ID which is often used as an identifier across platforms. You can also export Lytics audience membership containing behavioral scores and content affinities to personalize your brand experiences delivered to existing GIGYA users.

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