Documentation / Product / Integrations / FullContact

FullContact: Enrich Audiences

The FullContact enrich audiences workflow provides additional demographic and social data for enriching user profiles. This can be done across all profiles or for specific audiences, which is often referred to as "selective" enrichment.

Integration Details

This integration utilizes the FullContact API to retrieve user profile data. Each run of the workflow will proceed as follows:

  1. User enters an audience causing a trigger event.
  2. User is sent to FullContact for enrichment using email address, phone number, or Twitter user ID as the primary lookup ID depending on the selection of the user.
  3. User profile is enriched with data from FullContact and new data is ingested into the fullcontact_users data stream.


The following fields are included in the default mapping for the fullcontact_users stream.

Source FieldLytics User FieldDescriptionType
family_namelast_nameLast Namestring
given_namefirst_nameFirst Namestring
agefc_ageFC Age Rangeint
interestsfc_interestsFC Interestsstring
confidencefc_confidenceFC Confidencestring
locationlocationThe address of the contactstring
age_rangefc_age_rangeAge Rangestring
twitter_usernametwuser_idTwitter UserNamestring
twitter_phototw_photoTwitter Photostring
facebook_usernamefb_usernameFacebook UserNamestring
facebook_photofb_photoFacebook Photostring
klout_scoreklout_scoreKlout Scoreint
emailemail unique idemailstring


Follow these steps to set up and configure the FullContact Enrich Audiences workflow in the Lytics platform.

  1. Navigate to FullContact in the Integrations section of Lytics. FullContact Tile
  2. Select Workflows from the menu on the left.
  3. Select one of the Enrich Audience workflows. There are three options: Email, Phone, and Twitter. Select whichever you would like to use as the primary identifier of your users to enrich. FullContact Workflows
  4. Select the authorization you would like to use.
  5. From the Audience dropdown choose the audience that contains users you want to enrich.
  6. Based on the workflow you selected, you may complete the Email Field, Phone Field or Twitter Field dropdown with the proper user identier field in Lytics.
  7. Select Enrich Existing Users if you want to immediately enrich existing users in the audience. Without this option selected, only users who enter the audience after the workflow is started will be enriched.


Click Start Enrichment to begin enriching users in your Lytics audience.