FullContact is an enrichment service that can add key demographic information to your known audiences, including user interests, age, and location. By utilizing common online identifiers (e.g. email, Twitter handle), FullContact provides profile enrichments allowing you to create more refined and effective audiences.
Use this integration to combine FullContact user profiles with behavioral user data and content affinities powered by data science on Lytics. Building rich, 360 degree views of your customers is an essential step in building truly personalized marketing campaigns.
The FullContact integration supports one workflow for enriching audiences, but you can choose the identifying field to enrich the user based off of email address, phone number, or Twitter handle.