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Facebook Overview

Facebook Ads Manager is a powerful ad management tool that is designed for advertisers of any experience level. Using Facebook Ads Manager, you can run ads on Facebook, Instagram, or Messenger.

Connect Facebook Ads with Lytics to access predictive user audiences in your Facebook Ads Manager. You can use your rich, behavioral-driven audiences as the target for your ads, or build lookalikes off of these audiences to reach more users who are likely to engage with your brand.

Using the Lytics Canvas, you can manage the cross-channel customer lifecycle and use Facebook ad sets as your advertising touchpoint.

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