Documentation / Product / Integrations / Criteo

Criteo: Export Audiences

Export your Lytics audiences to Criteo to target a refined set of users with your advertisements. Target based off of interests, and cross-channel behaviors, and the unique data science insights provided by Lytics to get the most out of your ad spend.

Integration Details

  • Implementation Type: Server-side.
  • Implementation Technique: REST API with audience triggers.
  • Frequency: Near real-time audience membership updates (buffered by 10 minutes intervals), with an optional one-time backfill.
  • Resulting data: Users are added and removed from Criteo audiences via email or SHA256 hashed email addresses.

This integration utilizes the Criteo Marketing API to update audience memberships. Once an export is started, the job will export in near real-time updates when a user enters or exits the audience selected. On the first run of the job it will:

  1. Create a Criteo audience if one is not selected when the export runs for the first time. By default, it will be named "Lytics {audience name}".

For each user to export, regardless if the user is being added as part of a backfill or they're entering/exiting the audience in real-time, it will:

  1. Check if the incoming user has an email. Users wihout email addresses will be dropped by the job.
  2. If the user has an email, add the user to a queue to be sent as a batch of users to Criteo.
  3. After 10 minutes or if the queue reaches 30,000 events (whichever happens first), users in the queue will be added or removed from the Criteo audience appropriately as a batch.
  4. The queue is flushed for the next batch of user events.


By default, Lytics exports the following fields to Criteo note that you can customize the Lytics source fields as part of the job configuration:

Lytics User FieldDescriptionCriteo FieldType
emailEmail Addressemailstring


Follow these steps to set up and configure an export job for Criteo in the Lytics platform. If you are new to creating jobs in Lytics, see the Jobs Dashboard documentation for more information.

  1. Select Criteo from the list of providers.
  2. Select the Export Audience from the list.
  3. Select the Authorization you would like to use or create a new one.
  4. Enter a Label to identify this job you are creating in Lytics.
  5. (Optional) Enter a Description for further context on your job.
  6. Select the Lytics Audience to export.
  7. From the Email Field input, select name of email field in the Lytics profiles.
  8. From the Advertiser input, select a Criteo advertiser to select an audience from.
  9. From the Criteo Audience input, select a Criteo audience to populate.
  10. (Optional) Select the Existing Users checkbox, to add users who already exist in the selected Lytics audience.
  11. Click Start Export. criteo-export