Documentation / Product / Integrations / Contentful

Contentful Overview

Contentful is a powerful and flexible headless content management system (CMS) that acts as a unified content layer to create amazing digital experiences at scale.

Integrating Contentful and Lytics allows you to import content from your website, campaign, or custom structured content from Contentful to Lytics to personalize email, web, mobile, or ads content for your customers. This integration utilizes the Lytics content affinity engine to classify Contentful documents and works with Lytics content recommendations to act as the decisioning layer for true one-to-one content personalization.

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