Braze: Import Activity

Connect Braze to Lytics to import email, SMS, and push activity to enrich Lytics user profiles.

Integration Details

The following fields are included in the default mapping of the braze_users stream:

Source Field	Lytics User Field	Description	Type
email	email `unique id`	Email Address	string
twitter_handle	twuser_id `unique id`	Twitter User ID	string
braze_id	br_user_id `unique id`	Braze User ID	string
date_of_birth	birth_date	Birthday	date
language	br_language	Language	string
phone_number	br_phone_number	Braze Phone Number	string
city	city	City	string
country	country	Country	string
first_name	first_name	First Name	string
gender	gender	Gender	string
last_name	last_name	Last Name	string
time_zone	time_zone	Time Zone	string

Braze has three ways to export data to other services:

Via Braze's Dashboard, you can export a CSV with up to 500,000 rows. To export a segment with over 500,000 users, you’ll need to use the export API, which places no limit on how much data you can export. You can import CSV files to Lytics via the SFTP integration.
Export API allows large dataset to be exported to S3 buckets, which requires your S3 credentials to be added to Braze. More information can be found at Users by Segment Endpoint. This feature is currently not supported by Lytics.
Webhooks triggered by events in Braze can be sent to Lytics representing real-time events within campaigns across multiple channels as email, push notification, and more. See Braze's documentation for Creating a Webhook.
- To create a webhook in Braze you must first create an API token with the Data Manager role as described in our Managing API Tokens documentation.
- Your webhook URL will contain your Account Number and API Token which can be found in your account settings.
```
 https://api.lytics.io/c/<ACCOUNT-NUMBER>/braze_users?key=<LYTICS-API-TOKEN>
```

The webhook template is expected to include the following fields:

If other fields need to be included, please speak to your Lytics account manager.