Documentation / Product / Integrations / Braze

Braze: Export Audiences

Export cross-channel, behavioral-driven audiences from Lytics to Braze to power personalized marketing campaigns.

Integration Details

  • Implementation Type: Server-side.
  • Implementation Technique: REST API.
  • Frequency: Batch.
  • Resulting data: Lytics audience slugs are added or removed from a user attribute in Braze called lytics_segments.

This integration utilizes the Braze User Track API to attach Lytics audience membership data to Braze as a user attribute. Once the import/export is started the workflow will:

  1. As users enter or exit the exported audience in Lytics they are batched.
  2. Once the batch size contains 75 updates or if 5 minutes have elapsed, the batch of updates is sent to Braze through the user track endpoint.


By default, Lytics exports the following fields to Braze:

Lytics User FieldDescriptionBraze FieldType
Braze User IDBraze User IDexternal_idstring


Follow these steps to set up and configure an export of braze in the Lytics platform.

  1. Navigate to the Integrations page in Lytics and select Braze . braze
  2. Select Export Audiences.
  3. Select the authorization you would like to use.
  4. From the Audiences input, select the Lytics audience(s) you'd like to export to Braze.
  5. From the Braze External User ID Field input, select the field in Lytics that contains the Braze External User ID.
  6. Select the Existing Users checkbox to add users who already exist in the selected Lytics audience. If unchecked, users will only be exported to Braze on when entering or exiting the audience after the workflow begins. braze-export-config
  7. Click the Start Export button.