Blueshift is the customer engagement platform that allows you to execute cross-channel campaigns such as email, SMS, push notifications, and cloud app notifications. Blueshift offers end-to-end campaign reporting, segmentation, and predictive scoring.
You can export your Lytics user data to Blueshift for use in email or mobile campaigns. Using Lytics advanced audience builder and data science insights, you can make send intelligent audiences downstream to target with Blueshift campaigns. Using Lytics Experiences on the Journey Canvas you can optimize the time that users receive the content and personalize of an Experience to be executed with campaign tools such as Blueshift.