Documentation / Product / Integrations / BigCommerce

BigCommerce: Export Audience

Sync Lytics audiences with BigCommerce to identify and target the right users to improve the performance of your store campaigns.

Integration Details

This integration utilizes the BigCommerce API to export Lytics users. Once the export is started, the job will:

  1. Scan the selected Lytics audience. BigCommerce standard fields and customer attributes will be sent as part of each user's profile if configured to do so. If you don't select an Audience Attribute, Lytics will create a Lytics-Audience customer attribute (i.e. LyticsAudience_{Job_Id}) in your account. The attribute value will be set to the Lytics Audience Slug. Users are exported using BigCommerce's Update Customer's Endpoint. Only users with BigCommerce Customer IDs will be exported.
  2. The export job will run continuously. As users enter the Lytics audience, they will be added to the queue. The queue will be sent to BigCommerce every minute or or when the queue reaches 100 users.


By default, Lytics exports the following fields to BigCommerce:

Lytics User FieldDescriptionBigCommerce FieldType
emailEmail AddressEmailstring


Follow these steps to set up and configure an export job for BigCommerce in the Lytics platform. If you are new to creating jobs in Lytics, see the Jobs Dashboard documentation for more information.

  1. Select BigCommerce from the list of providers.
  2. Select the export job type from the list.
  3. Select the Authorization you would like to use or create a new one.
  4. Enter a Label to identify this job you are creating in Lytics.
  5. (Optional) Enter a Description for further context on your job.
  6. Select the audience to export.
  7. Complete the configuration steps for your job. BigCommerce Export Config
  8. From the ID Field input, select the field that contains the user's BigCommerce ID field.
  9. (optional) From the Audience Attribute Field input, select the attribute field that should contain the Lytics audience name. If none is selected, one with the name 'LyticsAudience_{Job_Id}' will be created for your account.
  10. (optional) From the Map Standard Fields input, map standard fields from Lytics to BigCommerce by selecting the Lytics field on the left, and its BigCommerce destination on the right.
  11. (optional) From the Map Custom Attributes input, map custom attributes from Lytics to BigCommerce by selecting the Lytics field on the left, and its BigCommerce destination on the right.
  12. (optional) Select the Existing Users checkbox to send users who already exist in the selected Lytics audience.

  13. Click the Start job button to start the job