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Amazon Pinpoint Overview

Amazon Pinpoint is an AWS service that you can use to engage with your customers across multiple messaging channels. You can use Amazon Pinpoint to send push notifications, emails, SMS text messages, and voice messages.

Integrating Lytics with Amazon Pinpoint allows you to import email, SMS, and push activity from Amazon Pinpoint and then export Lytics cross-channel, behavioral-driven audiences to deliver personalized marketing campaigns.

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