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Amazon DSP Overview

Amazon DSP is a demand-side platform that allows advertisers to programmatically buy display and video ads at scale. Connect Lytics with Amazon DSP to leverage the behavioral scoring, content affinities, and Insights from Lytics to improve your targeting for Amazon ads.

Note that in order to successfully export audiences to Amazon DSP, an identifier mapping must first be set up in Amazon. This can be done for anonymous users via the JSTAG Amazon DSP Cookie Sync, or for hashed emails via the Upload Hashed Identifiers workflow.

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