Amplitude is a product analytics service that tracks user events and builds rich cross-sectional and longitudinal profiles. It primarily sources users and events from websites and mobile apps. Amplitude provides a powerful UI enabling you to create "cohorts" of users based on event histories.
Integrating Lytics with Amplitude provides cross-channel profile resolution, expedited marketing activation, and Journey Orchestration. Lytics can import the cohorts and events stored in Amplitude, enabling users to further refine targeting logic.