Documentation / Product / Features / Web Personalization

Extending Personalization with the Entity API

The Lytics campaign editor is a great way to get started with website personalization but there is much more that can be done. The most powerful part of Lytics Personalization is the ability to target any audience you make.

This can be done without using the Lytics Campaign editor.

The Lytics Campaign editor is powered by the Pathfora SDK which is in turn powered by the Lytics Entity API. The Lytics Entity API is how to find out what audiences the current user belongs to as well as what traits the user has.

Using the Lytics Entity API it's possible to create completely custom personalized experiences.

Note: This will require making code changes to the host website.

To read more about the Entity API, check out the API documentation.