Campaign Editor: Target Step

The target step is where the subset of your total audience that should see this campaign is chosen. Since Lytics treats audiences as an important instrument in-and-of-itself, this step is boiled down to a single input: a dropdown to choose which audience to target.

In addition to custom audiences, characteristics (as seen in the audience builder) are available for targeting.

Often times campaigns are created before the audience for the campaign is made. In this event, clicking Build a new audience will redirect you to the audience builder to author a new audience. On completion of this task, you will be redirected back the campaign builder to finish building the campaign. When redirected away from the campaign builder the campaign is saved as a draft so no work will be lost even if you don't finish creating an audience in the same session as building the campaign.