Documentation / Product / Features / Web Personalization

Collect Leads Campaign

Example of a Collect Leads Campaign

The Collect Leads campaign type is used to convert unknown visitors into known leads by presenting a form to gather personal information at the right time. It can be configured down to just an email address or up to a full form, requiring job title, phone number, and organization name.

Furthermore, the campaign can be configured to only a set of pages or a subset of your total audience. This allows you to limit the collect leads form to only engaged readers who are likely to sign up, whitepaper download pages where a gated collect leads form will perform well, or only unknown visitors so the people loyal to you don't get bothered every visit.

Authoring Steps for a Collect Leads Campaign

  1. Customize Form
  2. Design
  3. Target
  4. Display
  5. Review

Further Reading

See our Web Personalization use cases for tutorials implementing common marketing use cases using Personalization.