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Lytics View Use Cases

Lytics View is centered around core marketing use cases. As part of the onboarding process, you will select a use case prior to importing users and campaigns. Based on your chosen use case, Lytics will automatically create a Journey under-the-hood, which enables your data to start populating the Intelligence Reports.

The available use cases are defined below. During the free trial, you can only select one use case but if you continue using Lytics, you will be able to add more use cases.

Increase Brand Engagement

Building and maintaining a strong, relatable brand is core to customer engagement and increased lifetime value (LTV). The first step is gaining a clear understanding of your customers and how to segment them at scale based on their behavior and interests. This use case shows you how to increase brand engagement and delight your customers.

Increase Online Conversion

High conversion is the ultimate success metric, regardless of how your business defines a conversion event. The first step is understanding the behavioral characteristics that lead to conversion events and how we can create new audiences of like customers. This use case helps you segment your audiences and strategically drive ideal outcomes in marketing journeys. See more on tracking conversions below.

Reduce At-Risk Customer Churn

Most businesses can’t identify lost customers until after they churn, but they were likely losing momentum for quite some time before they disengaged completely. This use case helps you identify and segment at-risk customers so that you can take action before losing them and having to shift to expensive reacquisition strategies.

Tracking Conversions

If you select the Increase Online Conversion use case, you will be asked to install an additional snippet of code on your website to track conversions while installing the Lytics JavaScript Tag during onboarding. Conversions are defined by a single web event representing one of the following actions:

  • Logging In
  • Registering or Signing Up
  • Making a Purchase
  • Viewing a Specific Page
  • Interacting with a Link
  • Submitting a Form

One or more of these conversion events may be tracked based on which use case you select.