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Lytics View Use Cases

Lytics View is centered around core marketing use cases. As part of the onboarding process, you will select a use case prior to importing users and campaigns. Based on your chosen use case, Lytics will automatically create a Journey under-the-hood, which enables your data to start populating the Journey and Experience Intelligence Reports. The available use cases and conversion events are defined below.

This approach is fundamentally different from the more traditional, tree-based approach to building customer journeys. Rather than defining a linear path that relies on heuristic decision making (such as if a user doesn’t open Email A in 3 days, send them Email B after 7 days), Lytics enables dynamic Journeys with machine learning built-in.

Defining Conversions

During the Lytics JavaScript Tag installation step of onboarding, you will be asked to install an additional snippet of code on your website to track a conversion. Conversions are defined by a single web event representing one of the following actions:

  • Logging In
  • Registering or Signing Up
  • Making a Purchase
  • Viewing a Specific Page
  • Interacting with a Link
  • Submitting a Form

One or more of these conversion events may be tracked based on which of the following use cases you select.

Increase Brand Engagement

Building and maintaining a strong, relatable brand is core to customer engagement and increased lifetime value (LTV). The first step is gaining a clear understanding of your customers and how to segment them at scale based on their behavior and interests. This use case shows you how to increase brand engagement and delight your customers.

Increase Online Conversion

High conversion is the ultimate success metric, regardless of how your business defines a conversion event. The first step is understanding the behavioral characteristics that lead to conversion events and how we can create new audiences of like customers. This use case helps you segment your audiences and strategically drive ideal outcomes in marketing journeys.

Reduce At-Risk Customer Attrition

Most businesses can’t identify lost customers until after they churn, but they were likely losing momentum for quite some time before they disengaged completely. This use case helps you identify and segment at-risk customers so that you can take action before losing them and having to shift to expensive reacquisition strategies.

Identify your Connected Customers

Serving customers with personalized experiences requires you to accurately identify them across your marketing channels. Now more than ever, it’s essential to obtain and leverage first-party data for building lookalike audiences. This use case helps you target anonymous visitors based on behavioral data to convert them into known customers.