Lytics View delivers a holistic view of how your campaigns are working together to achieve a marketing use case. Lytics View is currently available via a closed beta program that involves a self-service onboarding process and provides access to new Intelligence Reports.
Lytics ingests your active campaigns and uses our proprietary identity resolution to get a connected view of your users and marketing initiatives. Lytics then automates the discovery process across your campaigns to surface the next best action around the type of content you should author, and what campaigns to activate.
Accessing Lytics View
Once approved for the beta program, your free trial will begin involving the following main steps.
Select your marketing use case, which will build the underlying infrastructure that will enable insights and reporting on your campaign and user data.
Import a subset of your campaign and user data tied to your chosen use case. The following three sources are available during the beta:
Explore your Journey Intelligence Report to gain a holistic understanding of how your existing campaigns are contributing towards your marketing use case.
- Explore your Experience Intelligence for a granular look into how your campaigns are performing and how Lytics Data Science could improve your customer engagement.
Leveraging Lytics View
Lytics View is designed to provide insights and information that enable you answer top-level marketing questions such as:
- Are my campaigns contributing to achieving my use case?
- Can I connect with my customers across marketing channels?
- Am I creating the type of content my audience is interested in?
- How could data science enable greater returns on my campaigns?
The Lytics View Intelligence Reports help you gain both a holistic and granular understanding of how your campaigns are currently engaging users across channels and the next best action to take for future initiatives. This enables you to activate the data you already have and build a marketing plan grounded in customer intelligence.
During the free trial, you will gain information about other Lytics offerings that can continue to drive results for your marketing organization. Once the trial is over, you will have three options.
Discontinue services - You can discontinue the Lytics View service at no cost. At this time Lytics will completely delete your account and data.
Continue to use - You can continue with the current trial offering features at cost. Additional connections can be added with associated service fees.
Upgrade functionality - You can upgrade to access more Lytics features based on the additional goals and use cases you want to achieve. This will require engagement with the Lytics Sales Team to scope your company's needs and determine the value of the new agreement.
The Lytics Product Team will discuss these options during your final feedback session for the beta program.