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Goal Intelligence

The Goal Intelligence Report provides a holistic view of how your existing campaigns are contributing towards the marketing goal you selected during the onboarding process. This report will help you answer questions about how effectively your marketing campaigns are driving conversions, how many engaged customers you have, and whether you are producing the right content for your users.

The Goal Intelligence Report contains modules that focus on answering a specific marketing question. Each module is described below, along with definitions for the associated metrics and how often they are updated.

Goal Progress

The Goal Progres module contains three top-level metrics for the campaigns you’ve imported into Lytics. Use this summary to measure how your campaigns are working together to achieve your goal.

NameDescriptionUpdated
Users Have Not Completed GoalNumber of users who are currently eligible to convert on your goal.Every 2 hours
Users Have Completed GoalNumber of users who have converted on your goal.Every 2 hours
Completion RatePercentage equal to (number of converted users / number of all users who have ever been eligible for converting on the goal).Every 2 hours

Experience Performance

The Experience Performance module gives a summary view of all the campaigns you imported into Lytics including the conversion rate of each campaign, and how much this conversion is impacting your marketing goal.

Use these metrics to prompt discovery into your campaign performance. Select an Experience from the list to view its specific Intelligence Report to surface additional actions and recommendations.

NameDescriptionUpdated
Conversion RatePercentage equal to (number of users who have converted on the Experience / number of all users who have ever been eligible for receiving the Experience).Every 2 hours
Goal AttributionPercentage equal to (attributed conversions for an Experience / number of users that engaged with the Experience)Weekly

Connected Customers

The Connected Customers module shows what percentage of your users are actively engaged on multiple channels. Lytics defines Connected Customers as users who are identified on two or more channels, and who are consistently engaged with your brand as measured by the Lytics Momentum Score.

Connected Customers are valuable to your business. Use this KPI to create a stronger base of users who are more likely to convert on current and future campaigns.

NameDescriptionUpdated
Percentage for AccountPercentage equal to (the number of current Connected Customers / the number of all users in your account).Every 2 hours
Connected Customers GraphSize of the Connected Customer audience over the past week.Every 2 hours

See Connected Customers to learn more.

Content Classification

The Content Classification module shows a list of the topics, documents, and relevance scores for the content used across your connected channels. Lytics automatically analyzes the topics within your website content and determines user-level affinities for those topics, which can help you decide what content to produce.

Use these metrics to ensure you are creating the right content to engage your target audience.

NameDescriptionUpdated
Topic RelevancePercentage of the audience that has an affinity for this topic.Weekly
DocumentsNumber of documents present in the account for the topic.Every 12 hours

Content Recommendation

The Content Recommendation module surfaces content that is likely to resonate with your users based on their past behavior. Lytics analyzes the content on your website through the Lytics JavaScript Tag. The relevancy percentage is calculated by determining the total number of users with various content affinities and comparing this to the total number of users within the audience that visited your site.

Create and deliver content that aligns with your users’ interests to drive engagement and conversions.

NameDescriptionUpdated
Topic RelevancePercentage of the audience that has an affinity for this topic.Weekly
Content RecommendationsSuggestions for content to serve to users in the target audience for your Experience.Weekly

See Content Affinity Introduction and Content Recommendation to learn more.