Experience Intelligence
The Experience Intelligence Report gives you granular access to key conversion metrics for each of your imported campaigns. It also surfaces Lytics Insights and offers a risk-free demonstration of the potential impact Lytics Data Science could have on your campaigns.
These reports are accessible via the Experiences tab and directly from the Experience Performance module on the Goal Intelligence Report. Each module on your report dashboard is described below, along with definitions for the associated metrics and how often they are updated.
Experience Performance
The Experience Performance module contains three metrics for the campaigns you’ve imported into Lytics. Use these metrics to establish a baseline of your campaign performance and measure growth over the past week.
| Name | Description | Updated |
|---|---|---|
| Reached | Number of users who have been reached by the Experience: unique impressions for ads, or unique opens for emails. | Every 2 hours |
| Clicks | Number of users who have clicked the Experience. | Every 2 hours |
| Click Rate | Percentage equal to (number of users who have clicked on the Experience / number of users who have been reached by Experience. | Every 2 hours |
Goal Attribution
The Goal Attribution module displays metrics around how conversions on your Experience relate to conversions on your Goal. The percentage compares the total number of people reached by the Experience and those who converted. For Facebook Ads with UTM parameters included, Lytics will capture conversion data at the user level.
Use this metric to determine which campaigns to invest more or less in based on how they contribute toward your larger marketing Goal.
| Name | Description | Updated |
|---|---|---|
| Attribution Rate | Percentage equal to (attributed conversions for an Experience / number of users that engaged with the Experience). | Weekly |
| Attribution Graph | Number of users who have converted on both your Experience and your Goal in the past week. | Weekly |
Content Recommendation
The Content Recommendation module surfaces content that is likely to resonate with your users based on their past behavior. Lytics analyzes the content on your website through the Lytics JavaScript Tag. The relevancy percentage is calculated by determining the total number of users with various content affinities and comparing this to the total number of users within the audience that visited your site.
Create and deliver more content that aligns with your users’ interests to drive engagement and conversions.
| Name | Description | Updated |
|---|---|---|
| Topic Relevance | Percentage of the audience that has an affinity for this topic. | Weekly |
| Content Recommendations | Suggestions for content to serve to users in the target audience for your Experience. | Weekly |
See Content Affinity Introduction and Content Recommendation to learn more.
Insights
The Insights module displays how many Insights have been generated for your account in the last week. Lytics Insights are the combination of a fact and an action. The fact is a metric about your audience or campaign data, and the action is a recommendation on how to improve engagement and conversions.
Leverage Insights while evaluating and planning your campaigns to make data-driven iterations and achieve your goals more efficiently.
| Name | Description | Updated |
|---|---|---|
| Insights | Insights combine a metric and a recommended action to improve customer engagement. | Weekly |
See Insights Introduction to learn more.
Data Science Performance Simulation
The Data Science Performance Simulator module displays “simulated” conversion rate metrics that compare how your campaign audience performed against Lytics out-of-the-box, behavioral audiences. This gives a risk-free preview of how effective your campaigns could be when leveraging behavioral scores and custom models powered by Lytics data science.
You can activate Lytics data science audiences and custom models in your campaigns by upgrading from the free trial.
| Name | Description | Updated |
|---|---|---|
| Conversion Rate | Percentage equal to (number of users who have clicked on the Experience / number of all users who have ever been eligible to receive the Experience). This is equivalent to the click rate from the Experience Performance module. | Every 2 hours |
| Simulated Conversion Rate with Behavioral Scoring | Percentage equal to (number of users who have clicked on the Experience who are also in the Highly Engaged Lytics segment / number of users who have been reached by the Experience who are also in the Highly Engaged Lytics segment). | Every 2 hours |
| Simulated Conversion Rate with SegmentML | Percentage equal to (number of users who have clicked on the Experience who are also in the threshold Segment for the SegmentML model of the parent stage / number of users who have been reached by the Experience who are also in the threshold Segment for the SegmentML model of the parent stage). | Every 2 hours |
See Data Science Introduction to learn more.