Documentation / Product / Features / Lytics JavaScript Tag

Working with Tag Managers

Tag Managers make it easier to work with vendor JavaScript tags like Lytics for large, dynamic web assets. Lytics can be integrated through virtually every Tag Manager on the market today.

Google Tag Manager (GTM) is recommended as a flexible and transparent Tag Manager. The Lytics JS Tag is automatically available in GTM, which makes for a quick set-up.

Because each Tag Manager is different, the level of integration and development lift can vary. As such, it is always best to consult the documentation for your preferred Tag Manager for specific details.

That being said, installation of the Lytics JS Tag is generally as simple as copying and pasting the snippet of code from the installation instructions in the Lytics core app to a container within your Tag Manager, and then publishing to your live instance from there.