Documentation / Product / Features / Lytics JavaScript Tag

Lytics JavaScript Tag Introduction

The Lytics JavaScript Tag, commonly referred to as "JS Tag", is responsible for tracking user behavior during their site visit. This anonymous tracking is an important input for constructing user profiles and enriching them with game-changing behavioral scores and content affinities.

In addition to tracking behavior, the JS Tag is responsible for associating the current visitor with their full user profile in Lytics, known or anonymous. The subset of whitelisted fields from that profile, such as audience membership, are then surfaced back to the browser. At this point, the JS Tag manages the handoff of this profile data to various web-based integrations such as Facebook Ads or Google Analytics.

The following documentation will act as your guide to getting the most out of the Lytics platform involving your web properties.