Lytics JavaScript Tag Introduction

The Lytics JavaScript Tag, commonly referred to as "JS Tag", is responsible for tracking user behavior during their site visit. This anonymous tracking is an important input for constructing user profiles and enriching them with behavioral scores and content affinities.

In addition to tracking behavior, the Lytics JavaScript Tag is responsible for associating the current visitor with their full user profile in Lytics, known or anonymous. The subset of surfaced fields from that profile, such as Lytics Audience membership, are then available in the browser. At this point, the Lytics JavaScript Tag manages the handoff of this profile data to various web-based integrations such as Facebook Ads or Google Analytics.

The following documentation will act as your guide for getting the most out of the Lytics platform involving your web properties.