Importing External Experiences
You can import existing marketing initiatives currently managed by your channel providers, which enables you to quickly gain insights about the campaigns you’re already running. You can then take action by connecting these Experiences to your Lytics audiences.
- Centralize cross-channel reporting
- Monitor Experiences via batch import
- Connect Experiences with Lytics audiences
- Activate Experiences via single import
Centralize cross-channel reporting
Lytics serves as a central hub to monitor your cross-channel marketing, making it easier to understand and improve the performance of your campaigns. For example, instead of logging into Facebook to check your ad campaign metrics and Iterable to check your email newsletter open rates, you can monitor the performance of both tools within your Lytics dashboard.
To start monitoring external Experiences on Lytics, follow the batch import steps.
Monitor Experiences via batch import
On your Lytics dashboard, navigate to Experiences, and select Add Experiences > Import.
Select your provider
The Lytics Journey Canvas connects out-of-the-box with five providers: Facebook, Iterable, Mailchimp, Salesforce Marketing Cloud, and SendGrid. Over time, more providers will be added to this list. If you want to use a provider that is not currently available, you can use the Generic Experience workflow to export Lytics audiences to any of your integrated providers.
Next, you will be prompted to select an authorization for your chosen provider. Existing authorizations will be shown. If you have multiple accounts within a particular channel such as Facebook, you will choose which account to import from. If you don’t have an authorization, you will be prompted to add one before continuing. For Facebook, there is a second step for authorizing Ad Set ID after you’ve selected your account ID.
Finally, select the Experiences you want to import into Lytics (up to 10 at a time). The total number of Experiences you can bring into Lytics is only limited by the amount in your connected provider. However, to have meaningful and accurate reporting, it's recommended to only import Experiences that will add value to your use cases.
Completed experiences, such as an Ad Set that previously "ended", will not show on the list of importable Experiences. But if you have Ad Sets in Facebook that are saved as drafts, paused, or currently running, those will be available to import.
Connect Experiences with Lytics audiences
Once you start monitoring external Experiences, you can activate them by adding a Lytics audience. This lets you enrich your existing campaigns with Lytics behavioral audiences, content affinities, and Delivery Optimization. An example use case is to conserve Facebook ad spend by only targeting “Currently Engaged” users who have a high affinity for the content of a particular campaign. Leveraging data science under the hood, Lytics audiences can bring immediate value to your existing marketing campaigns.
If you have already imported an external Experience, you can activate it from the Experience summary view by clicking Edit in the top right.
If you want to activate an Experience that you haven't imported yet, follow the single import steps below, which will guide you through the Experience editor.
Activate Experiences via single import
To activate an Experience from Facebook, SendGrid, or Iterable that you haven't imported yet, you will follow the workflow of creating a new Experience in Lytics. From the Experiences list view, click Add Experiences > New.
Select your chosen provider and then Import the campaign, ad set, or journey. This example will continue with importing a SendGrid campaign.
Next you will select an authorization for your chosen provider as described above.
Then you will select the campaign or ad set to import. Note that here you can only import one Experience at a time. Click Import 1 Experience to continue.
Complete the Experience editor steps
Finally, you will complete the following Experience editor steps:
- Target: configure your target audience for this Experience.
- Configure provider: choose how the audience for your Experience will be exported to the third-party tool.
- Configure delivery: option to automatically determine when to deliver messages to individual users on the third-party tool.
Upon completion, your Experience will be ready to publish.