Experience Editor: Target Step
The audience step in the Experience editor allows you to configure the target audience for your Experience. Use the dropdown to select from among your pre-built audiences. Click New audience at the bottom of the dropdown menu if you need to build a new one and you will be directed to the audience builder.
This step is required for standalone Experiences, such as a one-off email campaign or a seasonal ad promotion. Once you have selected an audience, Potential Reach displays how many people will be eligible to receive this Experience.
Experiences part of a Goal
This step is optional if your Experience is part of a Goal on the Lytics Canvas. Here you can add additional filtering to your Experience. Any audience you choose will be combined with the Stage audience, resulting in a more targeted Experience with a smaller audience. You can also leave this blank if you don't want additional targeting.
The Potential reach displays how many people will be eligible to receive this Experience. The Stage coverage metric displays what percentage of the stage will be eligible to receive this Experience.