Experience Editor: Choose Content Step
Choosing content is the crucial first step for a Recommend Content campaign. Lytics provides a variety of filters and options for tailoring what content can be recommended and how the recommendation algorithm should rank the content.
Choosing a content collection
A content collection allows you to limit the scope of documents that can be recommended by your Experience. If you're creating a summer seasonal experience, for example, you wouldn't want articles that are out of season. A content collection is how you define which articles are appropriate to recommend.
Use the Select a content collection dropdown to choose an existing collection or to create a new one. Clicking on New content collection will take you to the collection builder. The state of your Experience will be saved, and after creating your new collection, you will automatically be returned to the Experience editor.
Choosing recommendation settings
The Lytics content recommendation engine allows you to configure the way in which the Experience will recommend content.
NOTE: The recommendation settings work within the limits set by the content collection. If your content collection includes articles published six to twelve months ago and you choose the Most Recent method, then the Experience will begin recommending six-month-old articles, which are the most recently-published articles within the collection.
The recommendation methods control how the recommendation engine ranks the content.
- Highest Affinity: Choose the content that a user is most likely to be interested in. This is the default setting.
- Most Recent: Choose the content that was most recently published.
New content only
The Only recommend content the user has not seen? checkbox controls whether previously viewed content will be included among the recommendations. Leave this setting checked to ensure that a user won't be recommended content they have viewed in the past.
The Shuffle content on each page load? checkbox controls whether a user should be recommended different content if they encounter the Experience again (e.g. after reloading). Check this setting to vary the content that is recommended on subsequent requests or leave it unchecked to show the single best recommendation.