Each marketing initiative within Lytics is called an Experience. Experiences can be executed within different channels depending on the provider and tactic. If you are familiar with Lytics Personalize, Experiences in the Lytics Canvas are roughly equivalent to Personalize Campaigns.
Each experience has a provider and tactic, as well as an audience (or optional filter audience if the Experience is associated with a Goal), and a status that indicates the state or health of an active Experience.
On your Lytics dashboard, navigate to Experiences to browse your Experiences list and you can filter by type, status, channel, and provider.
How can I use Experiences?
Experiences allow you to present tailored messaging to specific audiences. These messages can be on your website using Lytics Personalize Experiences, appear on a third-party ad platform like Facebook, or emails delivered through an email service provider like SendGrid. To learn more about bringing existing marketing initiatives into the Lytics Canvas, see the section importing external experiences.
Since you can control the audience being targeted, you can deliver Experiences that make sense for some users but not others. You can even recommend products or content based on each user's unique content affinities and behaviors. Experiences allow you to treat your customers as individuals rather than over-messaging them with generic offers and newsletters.
Common uses of Experiences include:
- Present an email capture form to anonymous users but not to users who have already shared theirs.
- Show users the right call-to-action based on their behavioral and event-based characteristics.
- Let only eligible users know about a targeted sale or promotion.
- Keep your audience engaged by serving content recommendations tailored to their browsing behavior.
- Limit Facebook ads to users who are likely to engage with them, saving your advertising budget.
An Experience status indicates what life-cycle the Experience is in and the health of whether it is exporting a Lytics audience to a third-party tool in real-time. In the example below, there are three Experiences in the Stage, each with a different status: Active, Paused, and Draft.
Below is a complete list of Experience statuses:
Draft: A complete, or partially complete Experience that has not yet been activated.
Active: An Experience being seen by your users.
Paused: An Experience that was activated but has been paused. To edit an Experience that has been running, you must pause it first.
Scheduled: An Experience that will be activated at a start date set in the future.
Externally Managed: An imported Experience from a third party tool that hasn't been configured with a Lytics audience. Complete the configuration by editing the Experience in the Experience editor.
Ended: An Experience that has passed its end date.
Error: An Experience that failed to export audience data to the appropriate tool.
Warning: An Experience that encountered issues when attempting to export audience data to a third party tool. It may recover on its own, or proceed to an error status after a number of failed attempts to export data.
Experiences that have been published will have a few key metrics to track their performance: Reach, Clicks, and Click rate.
The table below defines these metrics and how often they are updated in the Lytics UI.
|Reach||Number of users who received the Experience.||Every 2 hours|
|Clicks||Number of users who completed the call to action for the Experience.||Every 2 hours|
|Click Rate||Proportion of users who completed the call to action, compared to the number of users who were reached.||Every 2 hours|