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Data Onboarding and Management

Lytics has the ability to ingest data from virtually any data source including pre-built integrations with popular marketing tools, web activity via our JavaScript tag and image pixel, as well as custom data sources.

As Lytics onboards raw data, individual fields are mapped using the Lytics Query Language (LQL) as user fields, which are segmentable fields on a user profile. Each data source is contained within a separate data stream while user profiles can contain data from multiple streams creating deeper user profiles. These enriched user profiles are used to build audiences for export to use in your marketing tools.