Leveraging Content Affinities

There are many ways to utilize the Lytics Content Affinity Engine, ranging from creative to savvy. With access to rich and automatic content taxonomy and user-level topic affinity information, any campaign can be improved.

A recommended starting point is to create a simple campaign to drive traffic or sign ups. But, instead of using generic language and running the campaign everywhere, create an audience of just the users with some affinity for a single topic and change the language to incentivize these people.