Documentation / Product / Features / Audiences / Building Audiences

Out of the Box Custom Rules

Assuming that you have not made changes to the 'default' web LQL file that is automatically created when the Lytics Javascript Tag is installed, the following custom rules are available to you for use when building audiences.

Lytics audience builder custom rule tab

RuleDescription
All channels used (web, email, etc.)All the channels a user has been active in based on the data imported into your Lytics account.
BotThe Lytics JavaScript Tag captures information from the web browser to determine if the user is bot or not. When data is collected from the Lytics JavaScript Tag, that request will include the user-agent of the client that was used to initiate the request. The user agent is parsed and evaluated using a third party library. That evaluation determines if the request is from a "bot" or not. NOTE: The third party library does not capture all bots.
Created TimestampThe timestamp of when a user profile was created. When an anonymous and known profile is merged the oldest timestamp is retained.
Devices UsedAny devices a user has used e.g. desktop, Android, iOS.
Event Frist Time SeenCaptures the timestamp of the first event sent through from your website by either your tag manager or the Lytics JavaScript Tag, along with some details around what that event was.
Event Last Time SeenCaptures the timestamp of the last event sent through from your website from either your tag manager or our Lytics JavaScript Tag, along with some details around what that event was.
Last ActiveThe last timestamp on the profile that indicated activity on web or any connected sources importing activity data to your account.
Last Activity by ChannelThe last timestamp on the profile that indicated activity on a particular channel.
Last Visit CityPulled from visit_city field from your Default (web) source and indicates the last value seen.
Last Visit CountryPulled from visit_country field from your Default (web) source and indicates the last value seen.
Last Visit State/ProvincePulled from visit_region field from your Default (web) source and indicated last value seen.
Modified TimestampThe last time that a profile was updated.
Random, uniform partition of usersEvery profile in Lytics is assigned a random number between 1-100. By using this rule, you can perform simple A/B tests to decrease the size of an audience for testing down to a certain percentage of the total audience size. Read more about simple AB testing.
ScoreFrequency, Intensity, Momentum, Propensity, Quntatiy, or Recency. The values of the user's Lytics behavorial scores. See Lytics Scores for detailed descriptions of these fields.
Time of First VisitThe time of a user’s first visit to your website since the Lytics JavaScript Tag was installed.
Time of Last VisitThe time of a user’s last website visit.
TimezoneThe timezone they are in based on their last web session.
Total Number of VisitsTotal number of different times a user has come to your website.
Total Pageview CountA user’s lifetime total of pageviews.
User AgentThe last browser user agent of the user e.g. Chrome, Firefox, Edge.
Web Cookie ID(current)The cookie id of the last session a user had on your website.
Web Cookie IDs(all)All of the cookie ids tied to a user.
Web Domains VisitedAll the domains a user has visited that have the Lytics JavaScript Tag installed.
Web Events by HourNumber of tracked events for each hour of the day in 24 hour UTC time.
Web Events by WeekNumber of tracked events for each hour in a week.