Building Audiences: Existing Audiences

The Existing Audiences tab in the audience builder contains a list of all existing audiences and their size categorized by audience type such as characteristic. Characteristics are pre-built audiences pertaining to single user attributes such as location or behavior.

Keep in mind that the audience sizes you see in this list are not real-time. They are updated every few hours for performance reasons. When creating or editing an audience, however, you will always see real-time numbers so that you can make precise decisions based on accurate data.

You can use the Filter by Audience Type drop-down to filter the list or use the Search box to quickly find an audience by name.

Select an audience or characteristic to add it to the definition of the audience you are building or editing.