Documentation / Product / Features / Audiences

Audience Reporting

Lytics audiences contain a lot of valuable information about your users. The audience summary page is designed to provide insights into the current state of an audience as well as how the audience has changed over time.

Audience Summary

From the Audience page, click any audience in the list to view its summary page.

audiences index crop

At the top of the audience summary, you will find the audience name, ID if API access is enabled, and menu options to edit, export, duplicate and delete. Statistics on the audience size and its growth over the last week and month are shown above the graph.


Below the graph you'll see what exports (if any) are using this audience, a log of recent events relating to the audience, and a sample of users in the audience who have recently been active. Select the Characteristics tab to view the characteristics of users in this audience.


When is the data populated?

After creating a new audience, the audience size graph will begin to populate within a day. To see this, you'll need to adjust the time frame from the default Past Week to Past Day, as shown in the image below. The statistics for audience size over the past week, month, 3 months, and year will not populate until the respective amount of time has passed collecting that data.


Audience Size Trends

Keep in mind that audiences are real-time. This makes them quite different from the user lists in other marketing tools which are frozen in time and only change when you update the list. Audiences are filters applied to the total audience and will change whenever a user's behavior changes in a way that will add or remove them from the audience definition. In this way, tracking audience size over time is a powerful reporting tool.

For example, you create an audience that contains users who have visited the international news section of your website. Upon creation the audience contains 120,000 users. You then run a marketing campaign promoting your international news section. After one week, the audience has grown from 120,000 to 400,000 users with most of the growth occurring in the 24 hours after the campaign was launched. This is clear evidence that the campaign was effective, and most effective in the first 24 hours, at driving users to your international news section.