Getting Started
If you're new to Lytics here's a place to start. You can start collecting data and building audiences right out of the box.
How does Lytics work?
Lytics combines your marketing use data from many different sources into one unified platform that is actionable. Get started with data collection, segmentation, and execution.
Data Collection Overview
To begin using Lytics you will need to import some data, you can start by installing the Lytics Javascript tag on your website.
Building Your First Audience
Learn how to build your first audience with Lytics. Walk through how to build an audience of users who have visited in the last 7 days.
Export Your First Audience
Once you've created your first audience you can export it to any of your marketing tools or create a CSV with the user data.
Data Policies
Lytics supports meeting data security and privacy regulations, and enforces platform limits to ensure optimal performance.
Data Onboarding and Management
Learn how Lytics onboards data from virtually any source to siloed data streams and maps raw data to user fields.
Decision Engine Plus Cloud Connect
Cloud Connect is a new reverse ETL (extract, transform, load) solution from Lytics. Cloud Connect allows you to run standard SQL queries from Lytics against your data warehouse and send audience membership results directly to downstream marketing tools or into your Lytics audience builder.
Standard Schema
StartSmart is an 8-week implementation process to guide new customers through collecting data and building audiences out of the box.
Lytics JavaScript Tag
Learn how to add the Lytics JavaScript tag to your website to automatically send and receive data through the tag.
User Profiles
User data is parsed as profiles in Lytics to give you a full view of your customer across all the channels you have connected.
Introduction
Understanding User Profiles
Anonymous Visitors
Profiles & Identity Resolution
Stitching User Profiles
Leveraging User Profiles
Surfacing User Fields
Accessing Data from JavaScript
Accessing Data from Server Side
Download a Customer Profile
Delete a Customer Profile
User Profile Enrichment
User Profile Health
Audiences
Lytics audiences enable powerful targeting based on user profile fields, data science scores, content affinities, and other audience rules.
Insights
Insights give visibility into how your audiences and campaigns are performing to enable better decisions during your planning process.
Experiences
Experiences are individual marketing initiatives that can be run as stand-alone campaigns or as part of complete customer journeys.
Goals
Reach your marketing goals by executing relevant, personalized experiences across channels using the Lytics Canvas.
Affinities
Lytics Affinities allow you to group related Topics specific to your brand to reach your customers with relevant messaging and offers based on their engagement and preferences.
Content Affinity Engine
The Lytics Content Affinity Engine classifies the content on your website and determines users' interests in topics related to your content.
Web Personalization
Lytics Web Personalization campaigns allow you to reach a targeted group of users on your website with relevant, personalized messages.
Laboratory
Lytics hub for data science tools built for marketers.
Descriptive & Predictive Modeling
Lytics has built-in data science models and scores that classify and predict user behavior, providing enriched data for segmentation.
Account Management
Configure your account information including basic settings, access permissions, API tokens, monitoring options, and more.
Lytics View
Lytics View is a new offering that delivers actionable insights about your current campaigns, powered by data science.